Graphic design: the new basics / Ellen Lupton and Jennifer Cole Phillips. — Second Edition, Revised and Expanded. pages cm Includes. Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen. Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual.
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Graphic design: the new basics. [Ellen Lupton; Jennifer C Phillips] -- This guide aims to move students away from a cut-and-paste mentality and refocus design. Editorial Reviews. Review. "A longstanding excellent primer, in an equally excellent updated site Store; ›; site eBooks; ›; Arts & Photography. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer.
This is more of a picture book as it displays concepts through art work and presentation rather than written information. If you This book was very useful for the class it was required for. If you have a slight idea of art or design concepts I would suggest this book for the furthering of those concepts and for visual examples of new ideas and ways to go about designing.
Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational.
In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency.
The New Basics explains the key concepts of visual language that inform any work of design—from a logo or letterhead to a complex web site.
It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology.
The New Basics , bestselling author Ellen Lupton Thinking with Type , Type on Screen and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.
Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
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Write a review Rate this item: Preview this item Preview this item. Graphic design: New York: Princeton Architectural Press ; Baltimore: This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form starting from such basics as point and line in a critical, rigorous way informed by contemporary media, theory and software systems.
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Graphic design. Document, Internet resource Document Type: Ellen Lupton Jennifer C Phillips. Reviews User-contributed reviews Add a review and share your thoughts with other readers. Be the first. Add a review and share your thoughts with other readers.
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The New Basics has reached an enthusiastic audience around the world. Freedom from arbitrary arrest and exile With vertical scaling, the horizontal elements become too thick, while vertical elements get too skinny. He breaks it down into six manageable stages — dreaming, planning, starting work, designing, building and finally getting the details right — with a branding summary at the end of each stage, setting out all the important issues to think through in your brand building process.
Page Flip: BU9BT64 Leitura de texto: It has no mass at all. Ellen Lupton , Jennifer Cole Phillips.